Jim Collins, an MBA professor at Stanford and researcher extraodinaire, wrote a fantastic book called, “Good to Great.” He watched the stocks of big businesses and found eleven that increased abnormally in value and that sustained the shift for at least 15 years. After dozens of interviews with executives, he discovered attributes of each “good to great” company that were in common.
As a success coach specializing in time management and goal achievement, I’ve taken the simple principle of “Good to Great” and applied it to my clients. I ask small business owners, “what are some things you do in your business that are good, but that could be improved so they’d be great?” One client commented, “I’ve never thought about that!” He then named off three things that his company could improve that would increase sales. Next, we put together an action plan for each of these three things. I asked him a lot of questions, such as, “how could you implement that change?” and “what is the next step?”
As a coach, I spend a lot of time helping people take great ideas and help them develop great action plans to carry out their ideas. There is nothing more frustrating than having a great idea and letting it fizzle into nothingness.
What could you do in your business or your life that would take things from a good level and make them great? What would the benefits be if you disciplined yourself to make positive changes?
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